The Department for Transport introduced a road user levy for heavy goods vehicles (HGV) entering the country from 1 April 2014. They needed an effective Europe wide awareness campaign to encourage drivers to pay the levy before entering the country. A unique brand identity was created, with the design and production of a diverse range of multi-lingual marketing materials, on both print and digital platforms.
The campaign was a huge success, exceeding Government targets, and achieving compliance levels of above 95%.
"We are pleased to have successfully delivered this major government IT programme a year ahead of schedule.”
Laura Thompson
Campaign Manager
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